The Subtext
Substack
At The Subtext, I shaped editorial voice across the publication:
Developed the monthly editorial newsletter, contributing to concept ideation, research, editorial framing, and narrative refinement.
Created and authored “Marginalia,” defining its purpose, tone, and thematic direction as The Subtext’s monthly inspiration and community newsletter; led ideation, content strategy, and all writing.
Supported editorial strategy and operations for series including “Currencies” and “Day in the Life,” leading outreach, talent coordination, scheduling, and systems to streamline production and publishing.
I shaped the social voice of The Subtext by producing concepts and writing copy that extended our editorial storytelling onto Instagram. I created posts that educated readers, promoted new issues, and encouraged engagement. In my first 60 days, my work contributed to a 10× spike in viewership and a 10% increase in followers.
Name a more iconic duo, we’ll wait! Writers and designers are better together, and it’s time to majorly join forces. 🖼️🖊️The Subtext is teaming up with AIGA Atlanta for Better Together—a laid-back event where verbal and visual creatives can connect and collaborate. Join us on Wednesday, October 9th, from 6-8 p.m., and maybe you’ll leave with your creative twin flame. 💫 Pre-register now at the link in bio.
