KCOU 88.1 FM is the student-run radio station at the University of Missouri. In 2023, I led the marketing and social rollout for the F88 Music Festival, which returned after a three-year hiatus.

Our goal was to reintroduce the event to students and the surrounding creative community using conversational but friendly copy. The campaign helped build awareness and excitement for F88 and supported its first successful run post-hiatus.