Gender and Brand Series
A three-part editorial series for The Subtext exploring how advertising and other cultural forces have shaped gender representation for decades, and the implications of the narratives brands choose to amplify.
Gender and Brand: The Gender Stage
How popular mid-century brands built their identities by reinforcing gender roles and how this impacted social norms beyond branding.
Gender and Brand: Gender Pushback
An exploration of how brands have tried to counteract gender stereotypes in their messaging approaches throughout the years.
Gender and Brand: Performing Gender
How and why many modern brands are regressing back to old gendered scripts despite decades of work to move away from them.