Selected Writing
Essays, interviews, and editorial work.
Gender & Brand
A three-part editorial series for The Subtext exploring how gender is constructed and performed within branding.
The project traces the evolution of gender representation in marketing. From the rigid conventions of mid-century advertising to brands that challenged those norms, to the recent resurgence of traditional archetypes and their influences in modern marketing.
The series invites branding professionals to consider the cultural forces shaping gender representation and the implications of the narratives brands choose to amplify.
Gender and Brand: The Gender Stage
The Gender Stage explores how popular mid-century brands built their identities by reinforcing gender roles—impacting the branding sphere at large.
Gender and Brand: Gender Pushback
Gender Pushback looks at brands that have contradicted gender stereotypes in their approaches.
Gender and Brand: Performing Gender
Performing Gender explores how and why many modern brands have regressed back to old gendered scripts.
